Burlington Coat Factory is in the middle of a social media firestorm after the retailer reportedly dropped Ivanka Trump-branded merchandise from its website.
Nordstrom, which recently said it will drop the collection, saying it wasn't performing, has only two products online from the brand. Ethics experts worry that plunging USA retail sales may feed Trump's need to expand overseas, creating new conflicts of interest. "We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains".
February 8-Nordstrom President Trump lashes out at Nordstrom for dropping Ivanka Trump's fashion line, calling the decision "terrible" and unfair to his daughter.
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Retailers are continuing the "dump Trump" trend, at least in terms of products bearing his family name, as the controversial businessman-turned-president makes moves executives have concerns about - or as they anticipate or experience customer blowback. She said that an individual is more likely to buy items that coincide with their conscience.
Burlington, formerly known as the Burlington Coat Factory, has not commented on the matter, and it is unclear whether it is still selling the brand in its stores.
Baio also fired back at liberals who are boycotting stores that sell Trump merchandise.
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And the brand appears to be adjusting to her absence. "That's another one of the reasons I won't shop at that store..." Hudson's Bay and Lord & Taylor, corporate siblings at Hudson's Bay Co., carry the largest assortments. Even if his post was meant to intimidate Nordstrom or other retailers that still work with Ivanka, it probably does not violate conflict of interest rules but is still seen as quite inappropriate. Macy's Inc., which carries the Ivanka Trump brand, hasn't responded to multiple queries by The Associated Press.
According to Das, mixing Trump's brand with other inventory at TJ Maxx and Marshall's devalues the brand's stance as an independent competitive commodity. "Given the social, moral and ethical tumult created by Trump's candidacy and now his presidency, brands are increasingly having to weigh in", he told Retail Dive last week.
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