Ed Sheeran's third album Divide has shifted 432,000 copies in its first three days on sale.
The most popular format for the LP is physical, Billboard reports, with sales for CD and vinyl at 63 per cent, while digital accounts for 31 per cent of sales and streaming making up the remainder.
÷ is on track to achieve one of the biggest first-week totals of recent years.
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The album sold more copies in its first day (232,000) than any album did in a week in 2016.
Spotify's United Kingdom chart shows Ed Sheeran occupying the top 16 positions.
The British artist is on track to take the record for one of the best-ever opening weeks.
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Sheeran's tracks Dive and ideal both look set to land somewhere in the top 10, followed closely by probable top-20 contenders Galway Girl, Happier, Supermarket Flowers and New Man. "Shape of You" alone has done 399m views with its lyric video and 302.4m with its official video, while "Castle on the Hill" has done 165.6m views with its lyric video and 98.2m with its official video. Sheeran's success means he is likely to end Stormzy's reign atop the United Kingdom album chart after the grime star triumphed with his debut Gang Signs & Prayer.
Adele should win this particular battle, but Sheeran is certainly up for the challenge. It's great to see so many people across the world respond to this brilliant new work in such an unprecedented manner.
Singer-songwriter Ed Sheeran played plenty of small venues before up-scaling to bigger rooms in late 2012 and early 2013 and then playing arenas with country superstar Taylor Swift.
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