YouTube is moving to restrict ads to channels that only have 10,000 lifetime views or more.
Folks interested in jumping on the YouTube bandwagon to make a quick buck are not fuming at the mouth after Google announced that all channels must now have a minimum of 10,000 views to begin making money from advertisements.
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After a creator's channel passes the 10,000-view mark, the videos will be reviewed to determine whether they are in keeping with YouTube policies before ads are served up with content. Besides, the advertisers are also having access to reach millions of audience while providing a living to smaller channels. That's why making money on YouTube videos now requires 10,000 views.
However, with this program, YouTube also attracted some bad contributing factors involving upload of copyrighted content. But recently the site has been getting complaints from popular content creators who say other users have re-uploaded their original content and are able to make money off of it through the Partner Program.
YouTube has also been under fire since revelations that the ads of several large brands were appearing next to offensive videos and other objectionable content.
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In addition to the change of view count threshold, YouTube will be adding a review process for new creators who apply to be part of the YPP "in a few weeks".
Ariel Bardin, vice president of product, said, "Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules". But since the launch of the Partner Program, YouTube has added to its size, growing an impressive 60 percent, on average, every year (since 2012).
Lunched in 2007, the YouTube Partner Program helps creators monetise content on YouTube in various ways including ads, paid subscription and merchandise.
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As it moves ever closer to parity with the world of prime-time television, YouTube is sensibly taking steps to police how business is done on its service.