Google Implements New Features to Fight Fake News

Google Implements New Features to Fight Fake News

Results would allow Google to change the way pages were ranked in search results.

To counter fake news and inaccurate or offensive search results, Google now has new Search Quality Rater Guidelines [PDF] in place to help human evaluators assess the quality of search results. Google is also providing users with a set of handy tools that'll enable them to provide feedback about the info and results displayed. Humans will now be working in tandem with Google's complex algorithms to help display more reliable information on Google Search results pages.

For the first time, users will be able to directly flag content that appears in Autocomplete and Featured Snippets in Google Search.

Additionally, Google is applying the same new parameters for its "auto-complete" function, which finishes search questions based on popularity.

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Google announced that it has now made it easier for people to give their feedback on the search results and flag news and content which is fake. Just as editors at traditional media outlets have to curate content and separate fact from fiction, Google has to do the same on a massive scale for all the stuff published to the web. But if it's a query the search engine hasn't seen before, it has fewer sources of context to rely on. While Google's efforts to refine Search are ever-evolving, they are committed to preserving user trust and to ensure its products continue to be useful for everyone. "While our search results will never be ideal, we're as committed as always to preserving your trust and to ensuring our products continue to be useful for everyone". "We've adjusted our signals to help surface more authoritative pages and demote low-quality content so that issues similar to the Holocaust denial results that we saw back in December are less likely to appear". Politicians on both sides used "fake news" as a rallying cry, and studies, such as this one from Stanford University, found that students were increasingly unable to tell the difference between a legitimate news story and a fabricated one. Towards this end, Google has updated the How Search Works site. The search snippets are boxes of concise information that appear above search results.

Google also runs the risk of being labelled as opposing free speech or playing favorites if they tend to censor anything with the least chances of causing harm to their reputation. Google intends to use this feedback to improve its algorithms.

With regards to the same, Google is bearing responsibility and has today announced some structural changes to its renowned search engine.

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