Keurig Pulls Ads From Sean Hannity's Program for A Major Reason

Keurig Pulls Ads From Sean Hannity's Program for A Major Reason

According to a German Marshall Fund tracker, #BoycottKeurig was the number one trending hashtag among 600 Russia-linked accounts they monitor.

Five brands, including coffeemaker company Keurig, tweeted over the weekend that they would avoid advertising on Fox News' "Hannity".

Keurig pulled its advertisements from Sean Hannity's show on Fox News after the anchor found himself embroiled in controversy over Alabama senate candidate Roy Moore.

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Despite the host saying "no sexual", one of the alleged victims told the Washington Post that Moore touched her genitals over her underwear and forced her to touch his genitals over his underwear when she was 14.

In case you haven't watched, and goodness we do NOT blame you, Sean Hannity's response to the Roy Moore sex scandal has been atrocious.

As advertisers flee from far-right Fox News host Sean Hannity over his defense of Roy Moore, Alabama's Republican nominee for the U.S. Senate who stands accused of child sex assault, Hannity fans have found a weird way of showing their support: Smashing their own stuff.

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In addition to Keurig, other advertisers confirmed on Twitter over the weekend that they will not be running TV ads on the "Hannity" show: Eloquii, a plus-size women's clothing company; 23 and Me, a DNA genetic testing company; and Nature's Bounty, a vitamin manufacturer. In particular, they're targeting Keurig, a company that produces home coffee makers. Though Hannity walked back his remarks (somewhat), the damage was already done and his show lost a few advertisers, including Keurig, the coffee-maker company known for it's individual K-cup pods.

"There are false allegations made", Hannity said, adding that the encounter was "consensual". Senate Republican Majority Leader Mitch McConnell said last week that Moore should step aside if the allegations are true. That night on the Fox News show, Hannity said he "misspoke" and "was absolutely wrong" but then discussed the accusers possibly being paid or politically motivated.

"Thank you for your concern and for bringing this to our attention", Keurig wrote on Twitter to Media Matters for America president Angelo Carusone. "Frankly, I think [Keurig] were victims of a group they knew nothing about", he said, referring to Media Matters.

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Initially, company Realtor.com had pulled their ads from Hannity's show as well, but have since backtracked on their statement. But the sponsors seemed unlikely to return to "The O'Reilly Factor", the family of Rupert Murdoch, which controls Fox and 21st Century Fox, concluded.

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