YouTube's new Reels feature will let you publish stories ala Instagram

YouTube's new Reels feature will let you publish stories ala Instagram

YouTube made the announcement as part of an expansion of its Community tools for popular video creators.

YouTube did not say when Reels will arrive in beta form.

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Reels won't be displayed at the top of the app, so they won't have the same prominence as stories have on Facebook's services and Snapchat, but YouTube told TechCrunch that it might reconsider their position if the feature takes off.

Unfortunately, YouTube didn't share many details about Reels, mostly just saying that it will be in beta while the company learns about and ultimately improves the product. Reels are YouTube's spin on the popular "stories" format, but designed specifically for YouTube creators. "We're also bringing creator-focused features like linking to YouTube videos and YouTube-y stickers", YouTube's Roy Livne said in a blog post. Creators will be able to make short videos with duration extending up to 30 seconds.

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For the first time in nearly ten years, there will be a new head coach leading the Mississippi State Bulldogs. During that span, Mullen also worked with eventual Heisman Trophy winning quarterback Tim Tebow at Florida.

Reels will appear on the Community tab of a creator's YouTube page. On Snapchat, Instagram and other social platforms, Stories posted have an expiry time of 24 hours. We learned that you want the flexibility to create multiple Reels and have them not expire, so we'll give you those options. Currently, Reels is being tested in a small group of the creators and the company hasn't revealed any date for its final roll out.

Users will also be allowed to add custom music and text and can engage with the Reels by giving them a thumbs up or a thumbs down, similar to YouTube videos and comment on them. "Reels" come few days after the arrival of the "pinch-to-zoom" feature in YouTube. Now the most engaged viewers will see Community posts in their Home feed regardless of being subscribed to the channel or not. We've also optimized our notifications so that your fans are eligible to receive them, but they won't necessarily get a new notification for every new Community post.

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